AgriXPlainer is an international Erasmus+ project that introduces a new European educational approach for small farmers, family-run agri-food businesses, producers, and schools. Its mission is to strengthen effective communication and marketing, helping them clearly, simply, and ethically explain the value of local food to customers and communities. Marketing here is seen not only as a tool for sales but also as a way to educate consumers about sustainability and local production.

The project provides free tools and educational materials tailored especially for micro and small enterprises in rural areas. Developed by partners from seven countries, these practical outputs are available under an open license (CC BY-SA):

• Atlas and Psychometric Test – mapping marketing strategies across Europe and offering a 70-item self-assessment.

• MOOC course – with more than 280 minutes of video content on online marketing in the agri-food sector.

• Policy recommendations – based on an analysis of 70 policies supporting agri-food micro-enterprises across the EU.

By offering these resources, AgriXPlainer helps small producers grow their businesses even without large marketing budgets—empowering them to communicate more effectively and build stronger connections with their customers.